As an opportunity to experience the authentic wilderness and reconnect with nature – with just the stars and nearby trees for company – it’s not hard to see the appeal of wild camping.

However, there are strict rules about wild camping in England and Wales – you can’t simply pitch up at a scenic spot. In fact, doing so without the landowner's permission is illegal.

And with a real appetite for camping in the UK right now (recent data shows 47% of UK adults went on a camping or caravanning holiday in the last three years) the alternative is, of course, UK campsites.

But not everyone enjoys the portaloos, communal showers and excitable noise that come hand-in-hand with them.

It seems a happy medium between the two lies with “microsites” dotted around the UK, which marry the quieter and untouched element of wild camping with the basic amenities of a campsite.

“Microsite camping really simply is when landowners (such as farmers) rent out land privately for people to enjoy exclusive camping experiences,” John Marshall, staycation and UK travel expert at Wenningdale Escapes, tells Country Living.

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“They offer holiday-makers the opportunity to enjoy amazing land and trips without having to share facilities.

“Although some may enjoy the company of other holidaymakers, these exclusive trips are designed for those who value privacy, as they always involve exclusive hire.”

But it’s not just solo campers and couples who are jumping on the microsite camping trend. It’s a popular option for groups who want to enjoy more freedom than short-term rentals or campsites offer – which often come with ‘no-party’ or late-night noise restrictions.

“People have used microsites to host gatherings with friends and families as they allow more people to book into one site,” explains John.

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While James Warner Smith, UK editor for Hipcamp.com, told inews: “We’re seeing a growing demand for private campsites and places you can book all to yourself, partly due to the growing availability of such places.

“These smaller, exclusive-hire sites are easier to manage for the host and still go down a storm with family groups and friends who want the freedom of having the whole place.”

Landowners, such as farmers, who rent this outdoor space exclusively have also stressed this option is better for the environment, too – as it usually only involves one camping party on site at a time, which means it’s easier to care for the land, compared to a heavily-populated summer campsite.

Not only is microsite camping better for the environment, but it could be more beneficial on your purse strings too – with sites in Peak District and West Wales starting from £15 per night per person, according to Hipcamp.

But, before you pack up your tents, camping chairs and coolers, John ushers a word of warning with this off-the-beaten-track option, he adds: “For those looking for experiences (similar to all trip bookings), ensure the supplier is legitimate and that you receive all the relevant booking information before your visit.

“Also, prepare for the site's facilities so you don’t come unstuck on arrival.”

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Lizzie Thomson
Daily Editor, Country Living

Lizzie is the Daily Editor at Country Living, where you’ll find her writing about unique property market finds and dreamy UK staycation spots. Her specialisms include interiors, property, wildlife, travel, slow living and more. Previously, she’s written for Metro, Evening Standard, Ideal Home, Woman & Home and various other home and lifestyle titles. Lizzie studied English Literature at University of Liverpool, where she also was a writer and editor for her uni paper.