With Badminton Horse Trials just around the corner, there’s never been a more fitting time to pay tribute to some of the UK’s most talented riders and a new Holland Cooper campaign celebrates eventing icon Laura Collett.
The latest ‘legends in motion’ campaign sees the Olympic gold medallist and Badminton champion take centre stage in a series of powerful photographs.
The idea behind this particular Holland Cooper campaign is to capture the intersection of fashion and sport – particularly the strength, discipline and resilience found in both industries. At its core, it demonstrates the similarities between Jade and Laura – two women who first met at Badminton Horse Trials in the early stages of their careers – and have since led the way in their respective worlds.
Speaking fondly about the launch, Jade Holland Cooper, founder and managing director, said: “This campaign feels incredibly special to me. Laura and I have worked together from the very beginning of our careers, so celebrating this moment together feels incredibly fitting.
“Badminton Horse Trials is also where Holland Cooper first began 18 years ago, when I launched the brand from a small stand with just 30 tweed miniskirts. They sold out immediately, and that moment set everything in motion for what the brand has become today.
“Laura embodies the determination, strength and elegance we stand for at Holland Cooper. Having her as our Badminton Legend felt like the most natural way to celebrate both her achievements and the equestrian world that has always been at the heart of the brand.”
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Each look nods to the strong and empowering qualities both women share – with the brand’s signature tailoring providing structure and authority, alongside elegant feminine details peppered throughout.
George, Jade’s beloved 12-year-old Dutch Warmblood horse, also makes an appearance in the campaign photos, which show Laura riding him while sporting the brand's immaculate tailoring.
The latest launch follows on from Holland Cooper unveiling an ‘icons’ series last year, which featured the likes of Dame Mary Berry and Clare Balding – women it deemed to embody the brand’s ethos in real life.
Lizzie is the Daily Editor at Country Living, where you’ll find her writing about unique property market finds and dreamy UK staycation spots. Her specialisms include interiors, property, wildlife, travel, slow living and more. Previously, she’s written for Metro, Evening Standard, Ideal Home, Woman & Home and various other home and lifestyle titles. Lizzie studied English Literature at University of Liverpool, where she also was a writer and editor for her uni paper.
