Lisa Hogan, best known from Clarkson's Farm, has been named as the host of Farming for Love, a brand-new dating show based on the global reality TV hit Farmer Wants A Wife.
First aired on ITV in 2001, Farmer Wants a Wife was a reality dating show offering farmers the chance to find love alongside demanding jobs in an isolating rural setting.
After a second series on Channel 4 in 2009, the show ended its UK run, although the format went on to become a global phenomenon, adapted in more than 30 countries.
Now, 17 years later, the dating show is returning to home soil – but under a new name. Farming for Love follows the same format as the original: real-life farmers select potential partners from applicants and invite them to live on their farm, experiencing the realities of rural life first-hand.
As they spend time living and working together, the hopeful couples discover whether love can develop beyond the initial attraction.
There's also a new face at the helm. ITV has confirmed that the role will be taken by Clarkson's Farm star and Jeremy Clarkson's partner, Lisa Hogan, who will guide participants on their search for love.
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Announcing the show on ITV's This Morning, Lisa encouraged viewers at home to apply.
"There are lots of farmers out there looking for love, and we have four people who are just gorgeous," she said. "If you want to apply, you should – and apply for your friends and apply for your family."
The four farmers – three men and, for the first time, a woman – are Guy from Wiltshire, George from Wrexham, both 29, 68-year-old Chris from North Yorkshire, and 24-year-old Dana.
Farming for Love is now open for applications. Find out more about the single farmers on Instagram and apply via ITV.
Wanda Sachs is the Multiplatform Writer for Country Living and House Beautiful, exploring the latest in gardening, wildlife and sustainable living alongside interiors and property. She is particularly interested in human-interest stories, the intersection of design and pop culture, and the evolving relationship between urban and rural life. Previously, she served as Associate Editor at The Berliner in Berlin, where she reported on culture and fashion. Wanda studied English and German at the Goethe University Frankfurt and Exeter University.
